Employer Branding is the new black

Improving your Employer Branding is one of the key benefits of Hercules Trophy. Hercules Trophy is not just another teambuilding. It’s an inter-company team competition. Emotional connection, the first crucial phase to start building a team is only one of the many results of Hercules Trophy.

A strong employer brand = more highly engaged employees = better service to clients = more satisfied clients = more business and more referrals = bigger bottom line.

For the past 14 years I can easily say which companies have a strong employer brand and which haven’t. Just observe the teams at a Hercules Trophy and you’ll know. Some employees are proud to represent their brand, others really don’t want to go the extra mile. By the way, these things can change year after year.

I like the Performance-Happiness Matrix of Charles D. Kerms.

I also bumped into this very interesting blogpost by SocialTalent on the LinkedIn Talent Connect Conference of last month. What’s emerging over the last 12 months (no surprise here, really) is that the employer brand is equally as important to the hiring organisation as their consumer brand. “Employer branding is the new black”, said LinkedIn. When they analysed the goals and marketing spend of 3,028 companies from around the world, the evidence was clearly pointing to a shift in priorities and results-based marketing decisions in branding their companies for hiring, not just selling.

Your performance is only as good as your people. You need to attract the right ones, and then the brand develops from the inside out. Building the company’s reputation as a great place to work serves both your talent acquisition strategy and your client sales strategy.

In Belgium we have closed a partnership with Vacature|Référence to become Title Sponsor. Why? Because they totally get the Employer Branding power of Hercules Trophy. HR Magazine and Federgon are also proud partners. Our customers get it too. That’s why 200 teams subscribed in only 4 days time and we haven’t even started yet. Seen these brand new reference cases of Adecco, Deloitte or DHL?

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